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Why Marriott Bonvoy Won Best Hotel Loyalty Program of 2020 (And Why We Were Surprised)

In early 2019, Marriott rolled out its new Bonvoy loyalty program, which sealed its acquisition of SPG and Ritz-Carlton…and it didn’t precisely go as deliberate. Technical woes and customer support struggles left a nasty style in lots of mouths, and the takeaway from the rewards neighborhood appeared to be that Bonvoy was a bit of a bust.

But, once we picked our finest lodge loyalty program for 2020, Marriott Bonvoy swept all three classes: Best Hotel Rewards Program (general), Best Hotel Rewards Program for Households and Best Hotel Rewards Program for Enterprise Vacationers.

What offers? Did we miss obtrusive points with the Bonvoy program, or had been the destructive reactions overblown?

A recreation of numbers

We took a data-driven strategy to figuring out our greatest journey rewards program. Particularly, we arrange sure standards (just like the worth of factors and the quantity of properties in a lodge portfolio) earlier than gathering or analyzing any information. In different phrases, we tried to let the numbers communicate for themselves, reasonably than making use of our personal preconceptions about every program.

The info itself got here from the true world. We in contrast the price of reserving motels utilizing factors or money to find out the worth of factors. We then mixed it with the incomes charge of these factors to find out an “efficient rewards charge” (first column beneath).

All three classes used the identical information, however we utilized totally different weights to the various factors for every class. For instance, we weighted “high quality of elite standing program” increased for enterprise vacationers than household vacationers.

Right here’s the breakdown, wherein every program receives a 1 (lowest) – 5 (highest) score in every column. That’s, no weighting has been utilized at this degree.

We had been as shocked as anybody to see Bonvoy prime all three of our lists, however the desk above exhibits why. Bonvoy obtained an ideal 5/5 score in “efficient rewards charge,” an essential issue. Principally, that is the quantity of worth you’ll be able to anticipate to obtain again (within the type of factors) from this program.

Bonvoy wasn’t the one program to obtain a 5/5 score: Hyatt, Radisson and Wyndham additionally carried out nicely. However the different standards are the place Bonvoy pulled away from the pack.

Marriott carried out nicely (if not completely) within the remaining columns. All the opposite applications, together with second-place Hyatt, acquired a low rating in at the least one class. In Hyatt’s case, its program acquired dinged for providing fewer properties than opponents. Marriott Bonvoy, however, is gigantic.

Not dangerous, Bonvoy

So the 2 causes Bonvoy was our decide for the perfect lodge loyalty program in 2020 had been:

  • We let numbers, not our opinions, inform the story.

  • Bonvoy carried out nicely in all score standards, whereas different applications dropped at the least one ball.

Cynically, you possibly can say that Marriott Bonvoy gained by being not dangerous at any single side of its reward program. But, we might go additional than that and say the relaunched Marriott program has confirmed itself a superior choice for frequent vacationers of all stripes.

What do you suppose? Did our rankings miss an important factor of the Bonvoy program that may have sunk it? Or was the destructive response overblown?

The way to Maximize Your Rewards

You desire a journey bank card that prioritizes what’s essential to you. Listed below are our picks for the finest journey bank cards of 2020, together with these finest for:

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